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PricingPeople ask us "How can it be that your glasses are priced so low and they are still such great eyeglasses (pun intended)?" We answer them this way...
"Very simply, our frame prices are so incredibly low because we are 100% online retailers. We have none of the costs associated with retail stores to pass on to consumers. As soon as you place your order, we proceed to lens production and glasses assembly immediately, bypassing typical retail costs. This is one of the reasons most other eyeglasses retailers have to mark up their prices so high.
Another reason we are able to have such low prices is that our suppliers are able to buy in bulk from the same manufacturers that supply optical stores around the world. We also utilize a lab here in the United States, which means we are keeping the flow of your money close to home – in our economy. That doesn't save any money but it does make us feel good.
At these prices you can afford to put a pair by the bed, another in the car, a tinted pair in the boat, (a cool pair in the fridge? - yeesh!). Maybe a blue pair to go with that great tie or red to go with that new dress? Either way, you can have healthy vision and stretch your fashion palette.